There is a regular notion that having a good printer means that your material will be of high quality. Having a quality digital printing service is an important part of the equation, you still need to use high-quality paper to get immaculate results.
When it comes to printing of posters, leaflets, brochures or any other promotional material, the quality of the paper is as important as the printed information. Yet, poor-quality paper can easily undermine your work. The importance of paper quality could be as simple as the fact that a printed advert cannot last longer than the paper it is printed on.
Here are some reasons why paper quality matters:
For longevity
Even with the ever growing use of electronic technology, the use of printing as a tool for marketing communication campaigns shows no signs of going away anytime soon. As we already mentioned, printed material can only be seen by people as long as the paper that it is printed on is not destroyed. If you use high-quality paper, it will last longer.
Paper quality shows professionalism
Using top-quality paper ensures that your printed material remains high impact. You don’t want your potential customers to start doubting your business’ credibility as a result of the poor quality paper. Even the hard-to-convince customers can be persuaded by a brochure that looks professional in every way.
High-quality paper can handle physical stress
Printed material needs to be tough enough to cope with the physical demands of its distribution. Posters, leaflets, and brochures are prepared to be handed out and mailed to people in different locations. Posters get attached to walls. Poor-quality cannot survive these conditions.
High quality does not always mean thicker
This is a very common misconception. Although the thickness of printing material is an important factor for certain material, it is not ideal for all projects. There are many factors that go into determining the thickness of the paper required. The paper finish and texture can all contribute to the sense of quality.
In Summary
The importance of paper quality cannot be gainsaid. At the end of the day, the material that you release out there will be a reflection of the type of organisation that you are. So, it goes without saying, that poor quality paper can have a negative effect on your brand image. Always ensure that your paper products leave the impression that professionalism is something that your company values.
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