When you have an upcoming event, you need to prepare well to market your business. You can use digital printing services to make roller banners, newsletters, business cards, brochures, booklets, or pamphlets as part of the material you can prepare from digital printing services. In the past seven years, the printing industry has changed much.

Today, every business needs the best digital printing services to get marketing materials that are smart and crisp. Whether starting your career in sales or as a marketing manager, you need to know how to use digital printing to gain a competitive advantage. You need to know how to get the best-printed materials.

Good images sell a company more than the written word. Research shows that approximately 65% of the human population comprises visual learners. Therefore, if they see an image that captures the eye, they will be interested in reading the rest. If the image fails to capture their attention, they will not read anything and may not buy your services and products.

As you embrace digital printing, you must learn how it works and benefits your business.

How the printing process works

In digital printing, you need to select an image. Alternatively, you can design an image that you will use. For example, most companies design brochures and flyers and send them to the digital printer in PSD, PDF, or TIFF form. Once they get to the printer, the image is set, and the printer does the following steps.

Preparation Stage

The PDF document is prepared to ensure that the printer will get a sharp image with a high resolution.

Addition of Bleed and Crop Marks

The bleed and crop marks are added. The role of crop marks is to ensure that the lines on the corners of the print job are done. In addition, the bleed ensures that your final trimmed document will not have unprinted edges.


It ensures that most of the paper is used for print. The purpose of imposition is to cut down on waste. Imposition guarantees that the printing professional makes the best use of the material.


The image is sent in TIFF or PDF form to the machine. These images are called bitmaps or raster images. They can always be altered before printing starts, making digital printing a smart service.

Why do you need digital printing for your business

In the past, consumers rate a company’s services, product quality, and price. Today, consumers also evaluate the environmental policies of an organization. Businesses should support environmentally driven practices; the key among them is digital printing.


Digital printing is cheaper than traditional printing methods. You get good quality work at competitive prices. You can tailor your digital needs to print the materials you need for that marketing moment.


You can print work on a flexible basis. For example, you can print images as you adjust them. Digital printing services make your work easy since you can print various materials. In addition, you can get high-quality printing at an affordable price.

Low Emissions

Digital printers are the best products of innovation. They use less energy and produce little carbon emissions to the environment compared to traditional printing processes. The carbon footprints for designing and creating marketing materials have been reduced drastically. Almost everything is computerized.

Lower Waste

Digital printing reduces the waste that printing companies produce. First, digital printers do not use metal plates like traditional printing machines. Second, less paper is wasted since the modern system uses bleeds and markers. Third, when the ink is over, the cartridges are recyclable.

Recycled Papers

Digital printing materials are easily recycled. You can send the materials to your recycler if you print things you do not need, such as flyers. This recycling means that digital printing is green. It puts less strain on resources and is sustainable.

Electronic Proofs

Digital printing does not need many resources, such as transport proofs. Using computers with paperless PDFs means that the final product is accurate. The advantage of digital printing is that you can make one copy and evaluate it. If it does not match your needs, you can make adjustments.

Technology Innovations

As technological innovations are done, the system becomes more sustainable, uses little energy, and is cheap. Digital printing sets your company ahead of the rest. You get brilliant and high-quality marketing materials. When you print all your materials digitally, your clients know that you have green goals. It impresses your clients and enables you to build a client-business relationship.

Lesser toxic chemicals

The solvents and inks for digital printing are less toxic and fewer in comparison with the ones needed for traditional printing. In addition, the inks are soluble in water and are environment-friendly.

Smaller inventories

You can do the work on a limited basis when making marketing materials, saving time and money, and printing materials. When you do minimum materials for your marketing event, you will not print extra things that will be left to waste. Digital printing saves many companies from using too many resources. If a company needs more items, it can print them fast.

 Reach out to us

Urgent Printing London has state-of-the-art printing machines. We offer digital printing, offset printing and large format printing services, so rest assured we will choose the most cost-effective method for your printing needs. We specialise in solving your urgent printing issues by providing a quality service. We offer day printing service and same-day delivery. Our knowledgeable staff has extensive hands-on experience and offers superb customer service. When you upload your work, our printing specialists download it and evaluate it. They will give an estimate depending on the type of work. We discuss the cost and delivery date and send all the details via e-mail. Once you send the payment, the print is completed, and we use our delivery services to ensure you get the work. You can call Urgent Printing to print all your print services.